Two days ago, we reported that top football club, Manchester United, signed a sponsorship deal with online gambling giant, Bwin.Party Digital Entertainment. The latest sponsorship deal was also announced this weekend, when Tottenham Hotspur revealed that it has signed a three year deal with Betfred.com, one of the largest bookmakers in the world.
Under the terms of the new deal, Betfred.com will have a significant presence on the Spurs’ offical website, ensuring maximum brand exposure and offering the football club’s fans the chance to enjoy top of the range betting options. As Tottenham’s official UK betting partner, Betfred.com will have exclusive rights across the team’s digital, mobile, online and social network platforms.
“Tottenham Hotspur are a massive, globally recognised brand and I’m very confident our newly established partnership with them will reap huge rewards for our business,” said Betfred.com Commercial Director Rakesh Chablani. “Spurs supporters registering with us can now also look forward to increased value, season-long specials and exclusive offers.”
Betfred.com also said that it was excited to launch a joint venture with Tottenham Hotspur that would see it release a betting application called the Football Analyzer, which will prove to be a very important tool to help fans make the best decisions possible about their bets on the team.
“We’re delighted to announce Betfred.com is the Club’s new Official UK Betting Partner,” said Betfred’s head of global partnerships, Tracey Keenan. ” We are looking forward to working in partnership over the course of the next three years to deliver a number of exciting and engaging consumer campaigns, which will help drive its UK business.”
Betfred is well known in the gambling and sports betting industry for offering a safe and secure gaming environment to its players, as well as top rewards for successful gamblers. In fact, it was Betfred.com who was responsible for the biggest UK online jackpot winner when it paid out £5.1 million to a lucky player.
Betfred’s products extend across online, mobile and retail platforms, and the brand incorporates sport betting, casino, poker, bingo, lotteries and more.